UPV Marketing students help oil spill victims

March 27, 2007

WHEN the Solar I oil spill in Guimaras occurred, livelihood for many Guimarasnons was greatly affected. Affected people from Sitio San Roque turned to making Coconut polvoron while those from Sitio Canhawan made instant salabat with the aid of the Technical Education and Skills Development Authority as alternative source of livelihood. The oil spill also hurt the sales of existing businesses as economic activity declined. These businesses included Alysa Barquillos, Boboy’s Mango Piaya and Fruitland Mango pickles of Nueva Valencia Multi-Purpose Cooperative.

University of the Philippines-Visayas (UPV) Marketing students helped these people through a project called Eco-Expedition 2007. Through this, students planned and implemented marketing strategies for the products of the aforementioned people. The small scale-implementation efforts led to positive results. Sales of Canhawan Instant Salabat rose up to 10 percent while the Coco Polvoron rose up to 50 percent in sales.

UPV marketing students identified their clients following the advice from Guimaras Trade and Information Center (GTIC) after their visit last December 2006. The staff at GTIC provided the students with contact information of the clients.

On March 16, 2007, the students presented strategic partial results before clients and representatives from the Department of Trade and Industry-Guimaras (DTI) and Provincial Economic Development Office at Raymen’s Beach Resort, Nueva Valencia Guimaras. The presentation also served as a competition for the best marketing plan. The judges were Mrs. Emma Cagud of the DTI, Mr. Marcelino Talagon and Prof. Roger P. Sarmiento of the UPV marketing program, adviser of the Eco-expedition 2007.

The clients who attended the presentation were Mr. Danilo Gargalicana representing Canhawan Cooperative, Mrs. Femonina Ganancial of Boboy’s Mango Piaya and Mrs. Jean Efondo of TESDA-Guimaras.

Dean Joy Lizada of the UPV College of Management, who is also a part of UPV socio-economic research team on the oil spill, spoke before the clients and the students. She commended the students for coming up with marketing plans that will help the clients in their alternative livelihood after their livelihood was wholly destructed by the oil spill.

The Eco-Expedition 2007 received official endorsements from the Philippine Marketing Association and the DTI-Guimaras. The students also received support from the UPV Marketing Society, recently named as one of the five best student marketing associations in the Philippines in the Agora Youth Awards 2007 of the PMA. Mr. Danilo Cerence, senior program officer for Visayas of the Philippine Business for Social progress also took part in the event by giving lectures about the livelihood situation of the oil spill victims conducted earlier together with Dean Joy Lizada.

Now on its third year, the Eco-expedition is a project of UPV marketing students that aims to help the people of Western Visayas region through ecology-related marketing initiatives. With the theme “Go Guimaras! Marketing action for a province on the move!” the Eco-ex 2007 organizers decided to devote their marketing skills in response to one of the biggest ecological disasters in Philippine history – the Guimaras oil spill. Through the eco-ex, the students also experienced unity with the current efforts of UPV to find solutions to the oil spill problem.

Eco-expedition 2007 is led by the following students: Andie Febrada (project leader), Stephanie Sumaylo (Asst. leader fro programs), April Ann Clavel (Assistant leader for Administration), Jorend Mae Mationg (Head, Secretariat), Ian John Ballarta (Head, Security, Safety and Transportation), Bella Joy Buen and Anne Lorena (food and Venue Heads and Ivy Sanada and Mayren Abucion (Program heads).

The prize for best marketing plan went to the team whose client is Boboy’s Mango piaya. They are: Mayren Abucion, Mary Anndie Clavel, Danilo Pedrajas Jr., Irish Lopez, Daisy Sandoval, Anna Omallao, Shem Azul Miranda, Mary Jaydelyn Balista, Christine Larroder, Shiela Salarda and Ronna Gallego.

The Eco-expedition 2007 was sponsored by ABS-CBN TV-10, MOR 91.1, Mang Inasal and RM Fotomart. (Panay News, March 26, 2007)


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